← 123automation

Privacy policy

Last updated: 5 September 2026

Who we are

123automation is based in South Wales, United Kingdom. For this notice, “we”, “us” and “our” mean 123automation.

We are the data controller for information collected through this website and for the accounts of businesses that use 123automation. When someone rings a business that uses our service, that business is the data controller for the caller’s enquiry. We process that information on their behalf so they can reply.

Contact: hello@123automation.co.uk. A postal address is available on request by email.

Who this notice covers

• People who visit this website or send an enquiry through it.
• Businesses (and the people who work there) that use or ask about 123automation.
• People who call a business that uses 123automation, if that call is missed and we send a text back or pass the enquiry on.

What we collect

Depending on how you use the service, we may hold:

• Your name, phone number, email address, and a short note about your work, if you enquire through this website or by email.
• The phone number a caller rings from, the time of the call, and whether it was answered.
• The content of text messages sent and received through the service.
• Voicemail recordings, where a caller leaves one.
• Account and billing details for businesses that use the service (for example contact name, number, and payment records we need for tax).
• Basic technical information from this website, such as pages viewed and the type of browser, if we later switch on cookie-free analytics.

We do not collect payment card numbers on this website.

Why we use it

We use this information only to run 123automation:

• To reply to website and email enquiries, and to set the service up for a business.
• To send an automatic text when a call is missed, and to pass the enquiry to the business that was called.
• To operate, fix, and improve the service, and to handle complaints or disputes.
• To keep records we are required to keep for tax and accounting.

We do not sell personal data. We do not use missed-call numbers for marketing lists, and we do not send promotional texts to callers.

Lawful basis

Under UK GDPR we rely on:

• Legitimate interests — a person who rings a business expects a reply, and the business needs the missed-call details in order to give one. We also use this basis to respond to website enquiries and to keep the service secure.
• Contract — where we have an agreement with a business customer, we process their account information to provide the service.
• Legal obligation — for example keeping invoices and tax records.

How long we keep it

• Website and email enquiries: until we have dealt with them, then up to 12 months.
• Call, text, and voicemail records: 12 months, so we can handle disputes and complaints, then we delete them.
• Business customer accounts: for as long as the service is used, then 12 months after it ends.
• Invoices and tax records: 6 years, as required by UK tax rules.

We may keep information for longer if we need it for a legal claim.

Who else sees it

We only share personal data where it is needed to run the service:

• The business you rang, so they can call you back.
• Telephony and messaging providers that carry calls and texts on our behalf.
• Our website host (we use Cloudflare) and, if the contact form is enabled, the form provider that delivers enquiries to our inbox.
• Professional advisers (for example an accountant) where they need it to advise us, under a duty of confidence.

We do not share data with anyone else, except if the law requires it.

Where it is stored

We are based in the United Kingdom. Some of the providers we use may process data outside the UK. Where that happens, we use providers that offer an appropriate safeguard, such as the UK’s standard contractual clauses or an adequacy decision.

Cookies

This website does not use marketing or tracking cookies. If we add cookie-free analytics later, it will not require a cookie banner. If we ever use cookies that do require consent, we will update this notice and ask first.

Your rights

You can ask us to:

• tell you what personal data we hold about you
• correct it if it is wrong
• delete it
• restrict or object to how we use it
• give you a copy of it (data portability), where that right applies

Email hello@123automation.co.uk and we will respond within one month. We may need to confirm who you are before we can act on the request.

If you rang a business that uses 123automation and you want your enquiry deleted, you can contact that business as well as us. We will help them deal with the request.

Opting out of texts

Reply STOP to any automatic message and you will not receive another automatic reply from that business through 123automation.

Complaints

If you are unhappy with how we have handled your data, please email us first at hello@123automation.co.uk and we will try to put it right.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator, at ico.org.uk or by calling 0303 123 1113.

Changes

If we change this notice, we will update this page and the date at the top. Continued use of the website or the service after a change means the updated notice applies.